Context is Everything

An International brand with a major New Zealand presence, Vodafone (now One NZ), operates more than 70 retail stores across Aotearoa and Context has enjoyed an enduring relationship with the company as it’s navigated the ever-changing telecommunications landscape.

Having worked with the telecommunications giant on the roll out of new store formats across its estate, we were able to use interchangeable elements designed as part of the display systems to provide customers with a familiar, intuitive experience.

In particular the Customs Street project presented an interesting challenge at a time when the future direction of Vodafone in New Zealand was uncertain. Context collaborated closely with Vodafone’s internal stakeholders to ensure that the store aesthetic would be able to adapt to the application of any future rebrand over the existing shopfitting elements.

Customer interaction with products was encouraged, creating an engaging, intuitive retail experience, easily refreshed as products cycled through the store.