Context is Everything

In collaboration with Nespresso’s Italy-based team, Context adapted the company’s international design concept into a local flagship in one of New Zealand’s leading shopping districts.

With annual global sales of USD4.7 billion, Nespresso spared no expense with it’s Auckland store.

The heritage building received a new shop-front, taking advantage of the prominent corner site with generous window displays presenting Nepresso’s products. Inside, the customer experience is organised with curated presentations and space to conduct tastings.

In addition to design work, Context managed all the local logistics including application for building consents, onsite management and construction quality.