Context is Everything

Primary healthcare provider Green Cross Health approached Context as they planned a rethink of their retail network with more than 300 stores split between five high street pharmacy brands across New Zealand.

Different ownership models existed between brands, and Context worked with Green Cross Health project managers, store owners and franchisees to develop new designs, manage landlord consents, produce construction documentation, and oversee procurement.

Context developed a cohesive system of layouts and store designs in 45 high-profile locations, acting as brand guardians on behalf of Green Cross Health.

The outcome earned both a Red Award and a Best Design Award.