Context is Everything

Westfield Newmarket’s owner, Scentre Group, approached Context to develop a series of pop-up shop fronts to help occupy yet-to-be-leased space in their new world class shopping precinct.

Neutral tones and simple structures were developed to accommodate a diverse range of brands. Timber, steel and mesh frames, and refined scaffolding were employed to create easily erected shopfront displays for tenants to dress with their own branding and product.

The solutions were affordable and easy to reconfigure, ensuring the rapid turnaround between tenant’s short tenures was not delayed.

While only temporary, the stores struck a perfect balance between budget-conscious implementation and attractive retail styling.